Communications

Social media efforts should be part of a larger communications strategy. Know what you’re trying to accomplish, and why. Before launching a social media program, you should be able to answer these questions:

• Who is your audience?
• What do you want them to do?
• Is social media the best way to do this?

There’s no such thing as a private or temporary social media post. Search engines can turn up your posts years later and screen captures live forever. Don’t post something today that may haunt you later.

As a general rule, be respectful and don’t post anything you would be uncomfortable saying in a public setting. 

If you participate in or maintain a social media site on behalf of the SMCHS, clearly state your role and goals. Strive for accuracy, correcting errors quickly and visibly. If you have questions about whether it is appropriate to write about certain material, ask the SMCHS communications office first.

Do not post confidential, proprietary or protected health information about students, employees, or other members of the SMCHS community.

By their nature, social networking sites are participatory and involve sharing among multiple users. However, it is important to monitor live discussions for off-topic or abusive comments.

SMCHS reserves the right to delete off-topic, vulgar or abusive comments. We do not permit comments selling products or promoting commercial ventures. 

Posted comments and replies do not necessarily reflect the opinions or policies of SMCHS. 

If you have any concerns about the content posted on SMCHS's social media, please email us at pr@smhs.org